ANZMAC Papers

| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | V | W | Y | Z |

Papers listed by first author's last name.

A | BACK TO THE TOP>

Trade Me: The Building of an Offline Community
Abdul-Ghani, Eathar; Hyde, Kenneth F.; Marshall, Roger
07. Electronic Marketing

Identification of the Factor Components Influencing the Continued Use of Internet Banking By Australian Consumers
Adapa, Sujana
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Macro and Micro Thematic Categories Hindering Customer Adoption of Internet Banking in Australian Context
Adapa, Sujana
15. Services Marketing

Strategic Phlanthropy in a Turkish Tourism Context
Akdemir, Atay; Atay, Lütfi; Marangoz, Mehmet; Hall, Edward John; Polonsky, Michael J; Viecili, Julian
05. Corporate Social Responsibility and Ethics

Passion for the Brand and Consumer Brand Relationships
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre
01. Branding

Empirical Evidence on the Antecedences of Customer Loyalty
Alfansi, Lizar; Nanere, Marthin; Admaja, Ferry Tema; D'Souza, Clare
15. Services Marketing

Measuring Winery Cellar Door Servicescape: Testing the Validity of a Visual Content Analysis Approach
Altschwager, Teagan; Habel, Cullen; Goodman, Steve
18. Tourism, Sports, Arts and Heritage Marketing

Influences on Survey Response Rates For Online Panels
Anderson, Katherine; Sharp, R. Anne; Reynolds, Scott
13. Marketing Research and Research Methodologies

The Profile of Bounce Backs in Online Panels and Implications for Representativeness
Anderson, Katherine; Sharp, R. Anne; Moore, Patrick
13. Marketing Research and Research Methodologies

The Temporal Construal of Work and Leisure Results in Illusory Daily Mood Patterns
Areni, Charles; Burger, Mitchell
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Representative but Irrelevant Arguments in Advertising
Areni, Charles
10. Marketing Communications

Exploring Patterns of Corporate Community Involvement in Social Impact Measurement
Arli, Denni; Cadeaux, Jack; Zappalà, Gianni
05. Corporate Social Responsibility and Ethics

B | BACK TO THE TOP>

Causes of Consumer Complaint Behaviour in Saudi Arabia: A Proposed Framework
Badghish, Saeed; Fletcher, Richard; Stanton, John
09. International Cross-Cultural Marketing

Strategic Options for Retailers for Branding Private Label Portfolios
Bakker, Diederich
14. Retailing, Pricing and Personal Selling

Exploring Consumer's Propensity to Resist Marketers' Influences
Banikema, Annie Stéphanie
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Evaluating the Impact of the Dandenong Public Drinking Campaign
Barrie, Lance; Jones, Sandra; Macik, Dona; Griffith, Peter
16. Social, Not-For-Profit and Sustainable Marketing

Sounding it out! Phonetic Symbolism and Children's Brand Name Preference
Baxter, Stacey; Lowrey, Tina
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Examining the Nature of Australian Child-directed Magazine Advertising
Baxter, Stacey; Perkins, Alicia
10. Marketing Communications

How Do Networks Schedule Program Promotions?
Beal, Virginia; Sharp, Byron
10. Marketing Communications

Modeling Perceived Value of Professional Business Services
Bell, Ralitza
15. Services Marketing

Evaluation of Social Marketing Communication in a Disaster Recovery Organisation
Bell, George; Quazi, Ali; Clayton, Peter
16. Social, Not-For-Profit and Sustainable Marketing

Toddler Milk Advertising in Australia: The Infant Formula Ads We Have When We Don't Have Infant Formula Ads
Berry, Nina; Jones, Sandra; Iverson, Don
05. Corporate Social Responsibility and Ethics

Employee's Perceptions of Rebranding Process: Case Study of Rebranding of an Australian Supermarket Chain
Beus, Shenae; Matanda, Margaret Jekanyika
01. Branding

The Influence of Communication Sources on a Student's Evaluation of University Selection: A Regional University Study
Bilbe, Ashleigh; Rose, Janelle
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Promoting the Websites of Community-Based Organisations
Bingley, Scott; Burgess, Stephen; Hunter, M Gordon
16. Social, Not-For-Profit and Sustainable Marketing

A Conceptual Framework for Investigating Fish Consumption in Australia
Birch, Dawn; Lawley, Meredith
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Adopting Educational Technology to Enhance the Marketing Curriculum: Is it Worth the Effort?
Birch, Dawn; Sankey, Michael; Gardiner, Michael
11. Marketing Education

Engagement with Social Media and Outcomes for Brands: A Conceptual Framework
Bond, Camilla
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Social Media Advertising: An Investigation of Consumer Perceptions, Attitudes, and Preferences for Engagement
Bond, Camilla; Ferraro, Carla; Luxton, Sandra; Sands, Sean
10. Marketing Communications

The Application of Neuro-Linguistic Programming in a Sales Process Context
Borg, Susanne; Freytag, Per
14. Retailing, Pricing and Personal Selling

The Effect of a Chocolate Incentive on Sample Composition and Item Non-response in a Mail Survey
Brennan, Mike; Holdershaw, Judith; Macpherson, Terry
13. Marketing Research and Research Methodologies

Impulse Buying: A Comparison of Influences for Young and Adult Consumers
Brici, Natalie; Sullivan Mort, Gillian; Hodkinson, Chris
14. Retailing, Pricing and Personal Selling

Brand Love, Brand Image and Loyalty in Australian Elite Sport
Broadbent, Sarah; Bridson, Kerrie; Ferkins, Lesley; Rentschler, Ruth
18. Tourism, Sports, Arts and Heritage Marketing

Don't Care about Service Recovery - Inertia Effects Buffer the Impact of Complaint Satisfaction
Brock, Christian; Blut, Markus; Evanschitzky, Heiner; Kenning, Peter
15. Services Marketing

Key Drivers of Successful Marketing Strategy in Times of Recession Versus Growth
Brooksbank, Roger; Garland, Ron
17. Strategic Marketing

The Influence of Shopping Motivation, Optimum Stimulation Level, Perception of Store Atmosphere, and Satisfaction on Repatronage Intention
Budisantoso, Tjong; Mizerski, Katherine
14. Retailing, Pricing and Personal Selling

C | BACK TO THE TOP>

Personal Values and Mall Shopping Behavior: The Mediating Role of Attitudes of Chinese and Thai Consumers
Cai, Yuanfeng; Shannon, Randall
09. International Cross-Cultural Marketing

The Contribution of Salient Mall Attributes to Customer Satisfaction: an Importance-Performance Analysis Across Nations
Cai, Yuanfeng; Shannon, Randall
14. Retailing, Pricing and Personal Selling

Creative Consumers: Awareness, Attitude + Action - Instrument + Preliminary Results
Campbell, Colin; Bethon, Pierrer; Pitt, Leyland; McCarthy, Ian
17. Strategic Marketing

Examining the Effects of Perceived Web Innovativeness in E-Retailing
Carlson, Jamie; O'Cass, Aron
07. Electronic Marketing

Enhancing Marketing Student Engagement Via Team-Based-Learning
Chad, Paul
11. Marketing Education

Introduction of Market Orientation into Charities, Easier Said than Done?
Chad, Paul; Kyriazis, Elias; Motion, Judy
16. Social, Not-For-Profit and Sustainable Marketing

Consumer Innovativeness and Chinese's Really New Product Adoption Behaviour
Chao, Chih-Wei; Reid, Mike
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Increasing Response Rates: You CAN Tell a Questionnaire by its Colour
Charbonneau, Jan; Brennan, Mike
13. Marketing Research and Research Methodologies

Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students
Chatzidakis, Andreas; Piacentini, Maria; Banister, Emma
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

An Exploratory Study Investigating the Dimensions Influencing Consumers' Purchase Intentions Relating to Organic Food in Urban China
Chen, Jue; Lobo, Antonio
09. International Cross-Cultural Marketing

Conceptual and Semantic Analysis in Ambush Marketing Utilizing LEXIMANCER Software Tool
Chen, Ning
18. Tourism, Sports, Arts and Heritage Marketing

The Construction of Place Citizenship Behaviour: From a Resident Perspective
Chen, Ning; Dwyer, Larry
18. Tourism, Sports, Arts and Heritage Marketing

Timing of New Brand Entry and New Brand Performance: A Conceptual Framework and Research Propositions
Chmielewski, Danielle
17. Strategic Marketing

Targeting Gay Men: The Cryptic Marketing Approach
Choong, Kelly
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Can a Focus on Study Outcomes Make Gleeful Students? Examining Study Outcomes' Mediating Effects on Student Experience and Satisfaction
Chuanuwatanakul, Pattamaporn; Quintal, Vanessa Ann; Shanka, Tekle
11. Marketing Education

Inattentional Learning of Brand Associations
Chylinski, Mathew; Lau, William
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

The Evolution of the Relationships Between Product Attributes in Determining Consumers' Behavioural Loyalty
Corsi, Armando Maria; Rungie, Cam
12. Marketing Metrics and Modelling

D | BACK TO THE TOP>

Do Students Know Best When it Comes to Assessment? A Best/Worst Analysis of Assessment Choices
D'Alessandro, Steven; Winzar, Hume
11. Marketing Education

Got any Piggy Sound Effects? Always Amusing. Oink Moo Quak' Exploring Consumer Interactivity in Response to Campaigns Coupling Ubiquitous Media
Davis, Robert; Tiseli, Tuna
07. Electronic Marketing

Exploring Entrepreneurship in Developing Countries: The Case of Vanuatu
Davis, Robert; Tiseli, Tuna; Solomona, Malama
08. Entrepreneurship, Innovation and New Product Development

Exploring Entrepreneurship in Tonga: Factors that Constrain and Promote Entrepreneurial Activity
Davis, Robert; Solomona, Malama
08. Entrepreneurship, Innovation and New Product Development

Exploring Service Industry Culture Transformation as a Consequence of Legislative Change: The Case of the Real Estate Agents Act 2008
Davis, Robert; Crotty, Mary; Hawkins, Roger
15. Services Marketing

The Role of Gender in Determining Season-ticket Holder Satisfaction
Davis, Patrick; McDonald, Heath; Karg, Adam
18. Tourism, Sports, Arts and Heritage Marketing

An Exploration of Business Communication Course Design
Dawson, Bonnie; Caddy, Ian
11. Marketing Education

Implementing Market Orientation in Large Multi-Divisional Organisations
de Leon, Maria-Teresa; Uncles, Mark
17. Strategic Marketing

Cultural Pluralism as a Consumption Behaviour
Demangeot, Catherine; Sankaran, K.
09. International Cross-Cultural Marketing

International Student Learning and Avatar Collaboration in an Immersive World
Demangeot, Catherine; Ramsay, Howard
11. Marketing Education

Children's Selection of Fruit and Vegetables in a ''Dream versus Healthy' Lunch-box Survey
Dresler-Hawke, Emma; Whitehead, Dean; Jin, Ying
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Accessing Fruit and Vegetable Consumption Behaviours in Children - Visual Evaluation Techniques
Dresler-Hawke, Emma; Parker, Leigh
13. Marketing Research and Research Methodologies

Building Customer-Equity in Supermarket Retailing
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale; Herington, Carmel
14. Retailing, Pricing and Personal Selling

E | BACK TO THE TOP>

Demographic Bases of Word of Mouth
East, Robert; Lomax, Wendy
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Keep It Simple: Easy Ways To Estimate Choice Models For Single Consumers
Ebling, Christine; Frischknecht, Bart; Louviere, Jordan
12. Marketing Metrics and Modelling

The Structure of Customer Behaviour among University Students
Eisingerné Balassa, Boglárka
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Problem-Solution Framing: A New Look at Framing Effects in Advertising
El Jurdi, Hounaida; Fernandez, Karen
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Sports Sponsorship in Athletics: The Athlete's Perspective
Ennis, Sean; Marck, Michael; Crawford, Catherine
18. Tourism, Sports, Arts and Heritage Marketing

F | BACK TO THE TOP>

A Competitive Positioning Analysis of UK Universities
Fahy, John; DeLuca, Luigi; Hooley, Graham
16. Social, Not-For-Profit and Sustainable Marketing

Understanding the Role of Service Quality, Customer Involvement and Rapport on Overall Satisfaction in Bangladesh Banking Service
Fatima, Johra; Razzaque, Mohammed
15. Services Marketing

The Impact of Marketing Services on Loyalty and Return Business Qualitative Approach
Fazel, Hesham; Guo, Wenxia; Qiu, Pingping
17. Strategic Marketing

Retailers' Adoption of Multiple Channels for Transaction: The interplay of Innovation, Market Orientation and Organisational Capabilities
Ferraro, Carla; Sands, Sean
14. Retailing, Pricing and Personal Selling

Cosmopolitan Communities
Figueiredo, Bernardo; Cayla, Julien
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Cosmopolitan Transcultures
Figueiredo, Bernardo; Cayla, Julien
09. International Cross-Cultural Marketing

It's about Me, You, You and You...: Social and Task-oriented Customer Engagement in a Group Service Encounter
Finsterwalder, Jörg; Kuppelwieser, Volker
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Community Engagement and the International Student Experience: A Definition
Fleischman, David; Lawley, Meredith; Raciti, Maria
11. Marketing Education

An Examination of Outcome Expectancies of Physical Activity as a Function of Stage of Change
Forbes, Sarah; Robertson, Kirsten; Lawson, Rob
16. Social, Not-For-Profit and Sustainable Marketing

Using Social Marketing to Improve Community Cohesion: An Evaluation of an Innovative Communications Training Programme in the East End of London
Fowlie, Julie; Wood, Matthew
16. Social, Not-For-Profit and Sustainable Marketing

Insights into the Barriers and Motivators Impacting Chlamydia Screening Rates amongst Male Students
Fowlie, Julie; Wood, Matthew; Reuter, Julian
16. Social, Not-For-Profit and Sustainable Marketing

Effective Returns Management: Enhancing Retailer-Supplier Relationships
Frankel, Robert; Mollenkopf, Diane; Russo, Ivan
02. Business Relationships and Networks

Does Firm Location Influence the Export Performance of Australian SMEs?
Freeman, Joanne; Lawley, Meredith; Styles, Chris
02. Business Relationships and Networks

Critical Friends: Reflections on Peer Review of Teaching
Fulcher, Patricia; Paull, Megan
11. Marketing Education

G | BACK TO THE TOP>

Materialism and Cultural Orientation: The Role of Vertical/Horizontal Individualism within and across Cultures
Garbarino, Ellen; Lee, Julie A.; Soutar, Geoffrey N.
09. International Cross-Cultural Marketing

UK Expatriate Self Identity and the UK Election: A Working Paper
Garry, Tony; Roper, Stuart
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Building Friendships and Relationships: The Role of Conversation in Hairdressing Service Encounters
Garzaniti, Ivana; Pearce, Glenn; Stanton, John
15. Services Marketing

New Zealand Niche Export Marketers: Critical Success Factors
Gendall, Phil; Charbonneau, Jan; Henricksen, Brody
09. International Cross-Cultural Marketing

Evaluating Tobacco Branding: Implications for Tobacco Control
Gendall, Phil; Hoek, Janet; Gifford, Heather; Pirikahau, Gill; Pene, Gina; McCool, Judith; Edwards, Richard; Thomson, George
16. Social, Not-For-Profit and Sustainable Marketing

Service Co-creation: Different Meanings for Different Players
Gill, Liz; White, Lesley; Cameron, Ian
15. Services Marketing

Interaction of Trust with Transaction Cost Factors on Foreign Entry Mode Choice
Gilmore, Andrew; D'Souza, Clare; Quazi, Ali
06. Distribution Channels and Supply Chain Management

Exploring the Emotional Antecedents and Interactions on Nurses' Job Satisfaction, Co-worker Support and Customer Orientation
Gountas, Sandra; Gountas, John
15. Services Marketing

Motives of Touring Independent Travellers
Gountas, John; Gountas, Sandra
18. Tourism, Sports, Arts and Heritage Marketing

Keeping the Faith! An Agenda to Investigate the Decline in Spiritually Based Communities
Granger, Karen; Habel, Cullen; Veale, Roberta
16. Social, Not-For-Profit and Sustainable Marketing

Predicting Online Consumer Information Needs Using Heuristics
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias
07. Electronic Marketing

Audience Satisfaction with Television Drama: A Conceptual Model
Gray, David; Dennis, Don
10. Marketing Communications

The Influence of Student Engagement Levels on Satisfaction and Behavioural Intentions
Gray, David; Daymond, Jarryd
11. Marketing Education

To Blend or Not to Blend? Synchronous and Asynchronous Teaching Perspectives in Online Marketing Education
Greenland, Steven; Ho, Henry
11. Marketing Education

Doing More with Less? Comparing the Effectiveness of Traditional versus Technology-Based and Participant Media Communication
Gruner, Richard; Lukas, Bryan; Homburg, Christian
10. Marketing Communications

Targeting Support to Growth Businesses in a Resource Constrained Environment: Evidence Favour the Use of a Mixed Approach
Gunaratne, Asoka
08. Entrepreneurship, Innovation and New Product Development

The Co-creation Fairytale: What's Behind it and How Companies Can Benefit from it
Gutknecht, Stefanie; Doerflinger, Tim; Froschauer, Malte; Voth, Anna
13. Marketing Research and Research Methodologies

H | BACK TO THE TOP>

The Eight Faces of Risk in Entrepreneurial Research
Hamlin, Robert
08. Entrepreneurship, Innovation and New Product Development

Why Small Samples Can Increase Accuracy
Hamlin, Robert
13. Marketing Research and Research Methodologies

An Investigation of the Antecedents for Participation in Malaysian-hosted Online Discussion Forums: Preliminary Results
Haron, Hazliza; Abdur Razzaque, Mohammed
07. Electronic Marketing

Art Entrepreneurs and the Need for Entrepreneurial Marketing
Hausmann, Andrea
18. Tourism, Sports, Arts and Heritage Marketing

Employability and Marketing Education: Insights from the United Kingdom
Heffernan, Troy; Feng, Weizhe; Angell, Robert; Fang, Yan
11. Marketing Education

The Identification of Marketing Focused Employability Attributes for Graduates in China
Heffernan, Troy; Feng, Weizhe; Angell, Robert; Fang, Yan
11. Marketing Education

Modelling the Dynamics of Relations and Networks in B2B Markets - First Steps of a Research Project
Held, Fabian; Marks, Robert; Wilkinson, Ian; Young, Louise
02. Business Relationships and Networks

Managerial Service Experience in Public Service Innovation
Helkkula, Anu
15. Services Marketing

Organic Food: How Choice of Retail Outlet Determines Purchase Behavior
Henryks, Joanna; Pearson, David
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Adopting Self Service Technology to Do More with Less
Hilton, Toni; Hughes, Tim; Little, Ed; Marandi, Ebi
15. Services Marketing

Business Service Innovation: A Preliminary Conceptual Framework of Success Drivers
Ho, Joanne; Lu, Vinh
08. Entrepreneurship, Innovation and New Product Development

The Role of Physical Attractiveness in Marketing Education: An Exploratory Study
Ho, Henry; Mulyanegara, Riza
11. Marketing Education

The Influence of Service Culture on Customer Service Quality: Local vs. Foreign Service Firms in Emerging Markets
Hoang, Hung; Rao Hill, Sally; Lu, Vinh
15. Services Marketing

When Less Is More: Branding, Plain Packaging and Young Adult Smokers
Hoek, Janet; Wong, Christiane; Gendall, Phil; Louviere, Jordan; Cong, Karen
01. Branding

If 1P = 103 W, What Does B=0 Mean?
Hoek, Janet; McCool, Judith; Gendall, Phil; Gifford, Heather; Pirikahu, Gill; Edwards, Richard; Thomson, George; Pene, Gina
05. Corporate Social Responsibility and Ethics

The Customer Engagement/Value Interface: Conceptual Model + Research Implications
Hollebeek, Linda
15. Services Marketing

Social Supermarkets: Typology within the Spectrum of Social Enterprises
Holweg, Christina; Lienbacher, Eva; Schnedlitz, Peter
16. Social, Not-For-Profit and Sustainable Marketing

Implementing Whole of Chain Analyses for the Seafood Industry: A Toolbox Approach
Howieson, Janet; Lawley, Meredith
06. Distribution Channels and Supply Chain Management

Strategic Marketing of Educational Institutions
Huang, Hsun (Tony); Binney, Wayne; Hede, Anne-Marie
11. Marketing Education

Exploring the Potential Impact of Culture and Language Issues on the Application of Internal Marketing
Huang, Yu-Ting; Rundle-Thiele, Sharyn; King, Ceridwyn
15. Services Marketing

It's a Family Affair: Mothers, Daughters and Siblings Shopping Experiences
Huddleston, Patricia; Schrader, Jodi; Minahan, Stella
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Market Orientation, Innovation Capability and Business Performance: Insights from Different Phases of the Business Cycle
Huhtala, Juho-Petteri; Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Aspara, Jaakko; Mattila, Pekka
17. Strategic Marketing

The Influence of Donation Magnitude and the Donation Recipient on Consumer Attitude toward the Offer and Participation Intentions in Cause-Related Marketing
Human, Debbie; Terblanche, Nic
16. Social, Not-For-Profit and Sustainable Marketing

I | BACK TO THE TOP>

Jerry Seinfeld: Exploring Human Brand Associations
Ilicic, Jasmina; Webster, Cynthia M.
01. Branding

J | BACK TO THE TOP>

Behavioural Dimensions of Financial Decisions From a Chronically Poor Rural Area of Bangladesh
Jackson, Laurel; Low, David
05. Corporate Social Responsibility and Ethics

The Shopping Behaviors of Fashion Innovative Thai Consumers
Jantarat, Jaratchwahn; Laisawat, Sarinya; Shannon, Randall
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

The Effect of Fashion Involvement on Shopping Behaviors: An Exploratory Study in Thailand
Jantarat, Jaratchwahn; Laisawat, Sarinya; Shannon, Randall A.
09. International Cross-Cultural Marketing

The Impact of Product Repeat Purchasing on Supply Chain Strategy
Jarvis, Wade; Golicic, Susan
06. Distribution Channels and Supply Chain Management

Doing Well By Doing Good with Corporate Volunteering Programs
Johnson, Claire; Quester, Pascale; Plewa, Carolin
16. Social, Not-For-Profit and Sustainable Marketing

Alcohol Energy Drinks: Is it Time for the Alcohol Industry to Demonstrate some Corporate Social Responsibility?
Jones, Sandra
05. Corporate Social Responsibility and Ethics

Point-of-sale Alcohol Promotions in the Perth and Sydney Metropolitan Areas
Jones, Sandra; Barrie, Lance
05. Corporate Social Responsibility and Ethics

Process Evaluation of an Innovative Sun Protection Intervention Targeting Adolescents
Jones, Sandra; Johnson, Keryn; Iverson, Don; Thom, Jeffrey
16. Social, Not-For-Profit and Sustainable Marketing

K | BACK TO THE TOP>

Brand Authenticity: Scale Development and Validation
Kadirov, Djavlonbek
01. Branding

Firm-Level Factors Associated with Export Performance
Kahiya, Eldrede; Dean, David; Heyl, Jeff
09. International Cross-Cultural Marketing

Incidence and Factors Influencing Brand Trial in the Whisky Market
Kapulski, Natasha; Bogomolova, Svetlana; Lockshin, Larry
01. Branding

Application + Procedure of Grounded Theory: Gaining Insight into Brand Choices
Kapulski, Natasha; Villani, Christopher; Bogomolova, Svetlana
13. Marketing Research and Research Methodologies

When The Packaging Tells More About The Unfamiliar Brands: A Cross-Cultural Research With American and French Consumers
Karsaklian, Eliane
09. International Cross-Cultural Marketing

Indigenous Intellectual Property Rights: Ethical Insights
Kennedy, Ann-Marie; Laczniak, Gene
05. Corporate Social Responsibility and Ethics

Examination of the Effects of Corporate Sponsorship on Employees of the Sponsor
Khan, Aila; Stanton, John
10. Marketing Communications

Relational Effects of Supplier Communication upon Distributor Commitment
Kingshott, Russel PJ; Pickering, Paul
06. Distribution Channels and Supply Chain Management

Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
Klaus, Martin; Schwerdtfeger, Jörg; Wagner, Ralf
07. Electronic Marketing

Doing More with Less: Understanding the Contributions of Regional Art Gallery Members
Kleinschafer, Jodie; Dowell, David; Morrison, Mark
18. Tourism, Sports, Arts and Heritage Marketing

Negotiating Stigmas: Contributions from A Narrative Approach
Koivisto, Elina Maria; Toyoki, Sammy; Salo, Jari; Sihvonen, Antti
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda
Koller, Monika; Floh, Arne; Zauner, Alexander; Viola, Loredana
17. Strategic Marketing

Retail Analytics in the Context of 'Segmentation, Targeting, Optimisation' of the Operations of Convenience Store Franchises
Kolyshkina, Inna; Nankani, Ekta; Simoff, Simeon; Denize, Sara
14. Retailing, Pricing and Personal Selling

Predicting Faculty Membership - Application of Student Choice Logit Model
Kopanidis, Foula
11. Marketing Education

The Dark Side of Brand Equity
Korkofingas, Con; Ang, Lawrence
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Spill-over: The Effects of Product Recall on Private Labels versus National Brands
Korkofingas, Con; Ang, Lawrence
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

The Influence of Product Placement Prominence on Consumer Attitudes and Intentions: A Theoretical Framework
Kozary, Ben; Baxter, Stacey
10. Marketing Communications

Return on Marketing Investments in Two-Sided Markets
Kraemer, Tim; Hinz, Oliver; Skiera, Bernd
07. Electronic Marketing

Health Lifestyle in Pregnancy: How Women See It
Krisjanous, Jayne; Thirkell, Peter
16. Social, Not-For-Profit and Sustainable Marketing

"I Really still Care about my Teaching": The Impact of Breaches of the Psychological Contract upon Academic Staff within an Australian University
Krivokapic-Skoko, Branka; O'Neill, Grant; Dowell, David
11. Marketing Education

The Impact of Service Failures and Recovery in the Hotel Industry on Destination Image
Kuenzel, Sven; Katsaris, Nektarios
18. Tourism, Sports, Arts and Heritage Marketing

Strategic Options in a Fragmented Sport Media World
Kunz, Reinhard; Woratschek, Herbert
18. Tourism, Sports, Arts and Heritage Marketing

I Can't Get No Satisfaction? - How Different Roles in Customer Groups Influence Satisfaction with the Service
Kuppelwieser, Volker; Finsterwalder, Jörg; Tuzovic, Sven; Simpson, Merlin
15. Services Marketing

Detecting Attribute by Covariate Interactions in Discrete Choice Model
Kwak, Kyuseop; Wang, Paul; Louviere, Jordan
13. Marketing Research and Research Methodologies

L | BACK TO THE TOP>

How Word of Mouth Behaviour Changes Across Different Types of Services
Lang, Bodo
15. Services Marketing

The Roles of Consumers' Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands
Latter, Chelsey; Phau, Ian; Marchegiani, Chris
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Luxury and Haute Couture in the Generation Y Market: Consumers' Need for Uniqueness and Status Consumption
Latter, Chelsey; Phau, Ian; Marchegiani, Chris
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

What Determines Mobile Banking Non-adoption?
Laukkanen, Tommi; Cruz, Pedro
07. Electronic Marketing

Personal Values and Energy Efficiency
Lawson, Rob; Mirosa, Miranda; Gnoth, Daniel; Hunter, Amy
16. Social, Not-For-Profit and Sustainable Marketing

Multitier Brand Influence on Premium Private Label Products
Lee, Jong-Ho; Garrett, Tony; Lee, Sungku
01. Branding

Against Medical Advice: The Anti-consumption of Vaccines
Lee, Michael SW; Male, Mike
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

The Role of Parents in Children's Overseas Education Institution Choices: A Study of Chinese Families
Lee, Christina; Morrish, Sussie
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

An Investigation of Viewer's Perception and Acceptance of Digital Signage
Lee, Maria R.; Lan, Yi-Chen
07. Electronic Marketing

Consumers Who Don't Want to Look for Information
Lee, Alvin; Chua, Hui Min; Wang, ShaSha
10. Marketing Communications

Examining the Antecedents and Structure of Festival Loyalty
Lee, Jenny (Jiyeon); Kyle, Gerard
18. Tourism, Sports, Arts and Heritage Marketing

Destination Personality: Cross-country Comparisons
Lee, Julie; Soutar, Geoff; Quintal, Vanessa
18. Tourism, Sports, Arts and Heritage Marketing

The Effect of Food Toppings on Calorie Estimation and Consumption Volume
Lei, Jing; Jiang, Ying
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Examining the Antecedents of Store Brand Purchase Intention: A Contingency Approach
Leong, Sun May; Yap, Sheau Fen; Liew, Kok Hong
01. Branding

Exploring the Role of Putative Human Pheromones in Consumer Behaviour
Li, Colin; Chylinski, Mathew
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

A Proposed Study on Illegal Downloading of Video Games
Liang, Johan; Phau, Ian
07. Electronic Marketing

An Empirical Research of Willingness to Purchase Generic Prescription Medicines
Liang, Johan; Phau, Ian
16. Social, Not-For-Profit and Sustainable Marketing

The Impact of Emotion on Effective Packaging for Consumer Goods
Liao, Lewis Xinwei; Lockshin, Larry; Kennedy, Rachel; Corsi, Armando
10. Marketing Communications

Short three-line Advertisements Reveal Lots of Online Marketing Learning
Ling, Peter
11. Marketing Education

Evaluating Consumer Response Associated with Sponsorship of Major Sporting Events in Australia
Lobo, Antonio
18. Tourism, Sports, Arts and Heritage Marketing

One Plus One Equals Three; Proactive Partnering Multiplies CSR Benefits
Lodge, Elizabeth; Binney, Wayne; Lloyd-Walker, Beverley
05. Corporate Social Responsibility and Ethics

The Relative Importance of Sustainability, Quality Control Standards and Traceability for Wine Consumers: a Cross-national Segmentation
Loveless, Kellie; Mueller, Simone; Lockshin, Larry; Corsi, Armando Maria
16. Social, Not-For-Profit and Sustainable Marketing

M | BACK TO THE TOP>

Effects of the Perceived Quality of the Bonus Compensation System on the Key Account Manager Job Performance
Mahlamäki, Tommi; Leppänen, Marja; Mikkola, Toni
02. Business Relationships and Networks

Public Attitudes towards the "Customer" Metaphor in Social Institutions: An Exploratory Study in Hong Kong and Singapore
Mak, Angela Ka Ying; Leung, Vivien; Hutton, James
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Emotional and Rational Homepage Content: Separate Dimensions rather than a Continuum
Manirujjaman, MD; Polonsky, Michael; Robertson, Nichola
07. Electronic Marketing

How the Economic Downturn has Affected Personal Selling Strategies
Marck, Michael; Ennis, Sean; Crawford, Blair
14. Retailing, Pricing and Personal Selling

Networks and Networking: What's Social and What's Business?
Marroun, Sana; Young, Louise
02. Business Relationships and Networks

Undergraduate Marketing Students' Preferred Class and Assessment Activities
Marroun, Sana; Thompson, Megan
11. Marketing Education

Marketing Student Perceptions of Market Research as a Career Option
Marshall, Al
13. Marketing Research and Research Methodologies

Does Understanding of Network Context by Actors Really Matter?
Martin, Simon; Palakshappa, Nitha; Benson-Rea, Maureen
02. Business Relationships and Networks

An Empirical Test of the Information Processing and Socio-political Perspectives in New Product Development Projects
Massey, Graham; Kyriazis, Elias
08. Entrepreneurship, Innovation and New Product Development

Gender Differences in the Customer Service Understanding of Frontline Employees
Mathies, Christine; Burford, Marion
15. Services Marketing

The Impact of Culture on Brand Loyalty - A Study of the Young Affluent Chinese
Mattison Thompson, Frauke; Newman, Alex; Liu, Martin
09. International Cross-Cultural Marketing

'Future Money' and its Impact on the Attitudes of Young Chinese towards Saving
Mattison Thompson, Frauke; Worthington, Steve
09. International Cross-Cultural Marketing

Alcohol Use within the Sibship
McAndrew, Ryan; Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn
16. Social, Not-For-Profit and Sustainable Marketing

Labelling Salt and Food Choice: Why Less is More
McLean, Rachael; Hoek, Janet; Mann, Jim
16. Social, Not-For-Profit and Sustainable Marketing

There's a Fly in my Soup: The Influence of Service Guarantees and Personal Requests on Customer Voice
McQuilken, Lisa; Robertson, Nichola
15. Services Marketing

Assessing the Validity of Brand Equity Constructs: A Comparison of Two Approaches
Menictas, Con; Wang, Paul; Louviere, Jordan
13. Marketing Research and Research Methodologies

Examining the Role of Value Offering in Creating Competitive Advantages for Street Food Vendors against Restaurants in Mumbai, India
Meshram, Kanika; O'Cass, Aron
17. Strategic Marketing

Integration of Technology Perceptions in Discrete Choice Experiments: Connecting CBC and TAM via the No-Choice-Option
Messerschmidt, Christian M.; Lilienthal, Markus; Skiera, Bernd
12. Marketing Metrics and Modelling

Market Validation in the Context of New High-tech Ventures
Miles, Morgan; Little, Victoria; Brookes, Richard; Morrish, Sussie
17. Strategic Marketing

Doing More With Less: Toward A Parsimonious Approach to Examining Brand Luxury
Miller, Karen; Mills, Michael
01. Branding

Online Social Networks and Friending Behaviour: A Self-Determination Theory Perspective
Miller, Lucy; Prior, Daniel
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Marketing Practices of Tropical Fruits Producers and Exporters: A Comparison between Malaysia, Indonesia and Thailand
Mohd Yasin, Norjaya; Abd. Aziz, Norzalita; Ahmas, Azhar
17. Strategic Marketing

Value System Innovation in a Stagnant Industry
Möller, Kristian; Laukkanen, Mikko; Salo, Jari
02. Business Relationships and Networks

Country or University: How Do Chinese Students and Parents Choose an International Tertiary Education Provider?
Morrish, Sussie; Lee, Christina
17. Strategic Marketing

Gender Differences and Store Characteristics: A Study of Australian Supermarket Consumers
Mortimer, Gary; Clarke, Peter
14. Retailing, Pricing and Personal Selling

Website Globalisation: Analysis of Australian, Chinese and New Zealand University Websites
Moura, Francisco; Deans, Kenneth R.; Xie, Jinhong
07. Electronic Marketing

Exploring Consumer Choices in Shopping for Authentic and Counterfeit Goods
Munshaw-Bajaj, Neha; Steel, Marion
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Fairly Sold? 'Doing More' With Fair Trade Coffee in Cafes
Murphy, Andrew; Jenner-Leuthart, Ben
14. Retailing, Pricing and Personal Selling

N | BACK TO THE TOP>

'Building-Up' versus 'Paring-Down' Customisation Strategies: The Influence of Recommendations Made by the Firm On Consumer Decision Making
Nagpal, Anish; Coker, Brent
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Gender Differences in Non-Users' Attitude towards WIG-Cellphone Banking
Nel, Jacques; Raleting, Tsietsi
07. Electronic Marketing

Customer Equity Drivers in Prepaid and Postpaid Airtime Markets
Nel, Deon; Lester, Laurence; Chan, Anthony; Pitt, Leyland
17. Strategic Marketing

I Don't Like it so I Don't Buy it - Negative Perceptions and Private Label Brands
Nenycz-Thiel, Magda; Winchester, Maxwell
01. Branding

The Importance of Mobile Phone Applications to Young Consumers: An Exploratory Study in Malaysia
Ng, Poh Yen; Voges, Kevin; Goi, Chai Lee
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Relationship Marketing Orientation and Customer Satisfaction: Evidence from Vietnam
Ngo, Liem; Le, Hau Nguyen; Lee, Jenny Ji-Yeon
09. International Cross-Cultural Marketing

Job Satisfaction as a Mediator of the Effects of Psychological Climate Perceptions on Job Performance in Service Firms
Ngo, Liem; Mathies, Christine
15. Services Marketing

Accuracy in Word of Mouth Valence Classification: Coder versus Respondents
Nguyen, Cathy; Romaniuk, Jenni
10. Marketing Communications

Consumer Investments in Socially Responsible Mutual Funds: Is Customer Satisfaction Dependent on Financial Return or on Social, Environmental and Ethical Quality?
Nilsson, Jonas; Jansson, Johan
05. Corporate Social Responsibility and Ethics

The Continuum of Influences on Caregivers: A Social Marketing Study of Childhood Obesity
Norton, Julie; Raciti, Maria
16. Social, Not-For-Profit and Sustainable Marketing

O | BACK TO THE TOP>

Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation
O'Brien, Ingrid; Jarvis, Wade; Soutar, Geoff
05. Corporate Social Responsibility and Ethics

Behavioural Clusters in Online Learning
Olaru, Doina; Purchase, Sharon; Letch, Nick
11. Marketing Education

The Differential Effects of Retail Attribute on Utilitarian versus Hedonic Shopping Value
Olsen, Svein Ottar; Skallerud, Kåre
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

The Impact of Alcohol Advertisement Elements on Underage Youth Ad Liking and Desire to Try the Brand
Ouschan, Robyn; Fielder, Lynda; Donovan, Rob
16. Social, Not-For-Profit and Sustainable Marketing

P | BACK TO THE TOP>

Growth Willingness and Market Orientation as Antecedents of Brand Orientation
Párdányi, Szandra; Tuominen, Sasu; Reijonen, Helen; Laukkanen, Tommi
01. Branding

Cost as a Barrier to Eating Fruit and Vegetables: A Service Design Approach
Parker, Leigh; Dresler-Hawke, Emma
13. Marketing Research and Research Methodologies

The Role of Mother-centred Factors Influencing the Complex Social Behaviour of Breastfeeding: Social Support and Self-efficacy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine
16. Social, Not-For-Profit and Sustainable Marketing

Do You Need to Change Your Store Atmosphere?
Parsons, Andrew; Wilkinson, Helene
14. Retailing, Pricing and Personal Selling

The E-Novation Project: E-Marketing 2.0 and Beyond
Pattinson, Hugh
07. Electronic Marketing

Sustainable Consumption in Australia: What Do Generation Y Consumers Know about their Food Choices?
Pearson, David; Henryks, Joanna; Rowe, Pia
16. Social, Not-For-Profit and Sustainable Marketing

Identification in Popular Music: A Netnographic Exploration of Online Fan Communities
Perkins, Alicia
18. Tourism, Sports, Arts and Heritage Marketing

An Exploratory Study into Influence of Corporate Social Responsibility on Consumer Price Sensitivity
Petricevic, Tatjana; Bell, Ralitza
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Distinctive Elements in Packaging (FMCG): An Exploratory Study
Piñero, Maria A; Lockshin, Larry; Kennedy, Rachel; Corsi, Armando
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Assessing Connectivity in ICT-Driven Consumer Empowerment
Pires, Guilherme; Rita, Paulo; Stanton, John
07. Electronic Marketing

Market Orientation and Mode of Focus: An Exploration
Pitt, Leyland; Terblanche, Nic; Nel, Deon; Halvorson, Wade; Crittenden, Victoria; Hair, Joseph; Rundle-Thiele, Sharyn; Heinrich, Daniel; Lefroy, Kathryn; Parent, Michael; Toma, Boris
17. Strategic Marketing

A Hierarchical Model of Virtual Experience (VE) and Its Influence on Customer Perceived Value and Loyalty
Piyathasanan, Bhuminan; de Ruyter, Ko; Wetzels, Martin; Patterson, Paul; Mathies, Christine
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Understanding Barriers to Blood Donation by Sub-Saharan African Migrants and Refugees: Preliminary Focus Group Results
Polonsky, Michael; Renzaho, Andre; Brijnath, Bianca
16. Social, Not-For-Profit and Sustainable Marketing

Survey Completion Speed of Online Panellists - The Role of Demographics and Experience
Polonsky, Michael; Vocino, Andrea
13. Marketing Research and Research Methodologies

Webethnography: A Typology of Online Contexts and Consequent Research Implications
Prior, Daniel; Miller, Lucy
13. Marketing Research and Research Methodologies

Q | BACK TO THE TOP>

Decomposing Country of Origin for Services: A Conceptual Model
Quester, Pascale; Veale, Roberta
09. International Cross-Cultural Marketing

R | BACK TO THE TOP>

Does Relationship Marketing Stem First-Year Student Attrition?
Raciti, Maria
11. Marketing Education

Parental Control and Teenagers Television Involvement in a Developing Country
Rahman, Syed; Haq, Md.
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Using Targeted Marketing to Increase Foster Carers: Making Smarter Use of Limited Marketing Dollars
Randle, Melanie; Dolnicar, Sara
16. Social, Not-For-Profit and Sustainable Marketing

The Use of Positive Versus Negative Appeals for Foster Care Advertisements
Randle, Melanie; Dolnicar, Sara
16. Social, Not-For-Profit and Sustainable Marketing

The Effect of Accent of Service Employee on Customer Service Evaluation: The Role of Customer Emotions
Rao Hill, Sally; Tombs, Alastair
15. Services Marketing

A Novel Romance: Conceptualising Emotional Attachment as a Barrier to Adoption
Read, Wayne; McQuilken, Lisa; Robertson, Nichola
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

International Students' Perception of the Australian Tertiary Learning Environment
Ringer, Allison; Volkov, Michael; Bridson, Kerrie
11. Marketing Education

Cultural Diversity in the Modern Tertiary Environment: The Role of Assessment and Learning Approaches
Ringer, Allison; Volkov, Michael; Bridson, Kerrie
11. Marketing Education

The Fascination of Flat-Rates - How Tariffs Influence Consumption Behaviour
Robbert, Thomas; Roth, Stefan
14. Retailing, Pricing and Personal Selling

Developing Memory Structures for Brand Identity Elements in Packaged Goods Markets
Romaniuk, Jenni; Nenycz-Thiel, Magda; Hartnett, Nicole; Corsi, Armando
01. Branding

Investigating the Relationship between Branding Execution and Advertisement Liking in Television Advertising
Romaniuk, Jenni; Hartnett, Nicole
10. Marketing Communications

Relationship between Cognitive Age and Technology Readiness: An Exploratory Analysis of Mature Consumers
Rose, Janelle; Ogunmokun, Gabriel
15. Services Marketing

The Influence of Perceived Authenticity on Attitudes Towards the Ad
Ross, Louisa; Johnstone, Micael-Lee; Gazely, Aaron
10. Marketing Communications

E-Customer Relative Share of Mind: The Role of Website Quality Dimensions, Sitecustomers' Attitudes and E-Satisfaction
Roy, Sanjit Kumar; Butaney, Gul
07. Electronic Marketing

Exploring Student Preferences for the Master of Marketing
Rundle-Thiele, Sharyn; Buyucek, Nuray
11. Marketing Education

A Qualitative Investigation of Socio-cultural Factors Influencing Binge-drinking: A Multi-country Study
Russell-Bennett, Rebekah; Hogan, Steven; Perks, Keith
16. Social, Not-For-Profit and Sustainable Marketing

S | BACK TO THE TOP>

On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research
Salzberger, Thomas; Koller, Monika
13. Marketing Research and Research Methodologies

What Channels Should Be Employed? A Comparison of Traditional and Emerging Channel Effects on Perceived Value and Satisfaction
Sands, Sean; Ferraro, Carla; Dagger, Tracey
14. Retailing, Pricing and Personal Selling

A Sport Celebrity Image Model: Focusing Efforts to Improve Outcomes
Sassenberg, Anne-Marie; Verreynne, Martie-Louise
01. Branding

Doing More with Less: Reduced Dual Response
Schlereth, Christian; Skiera, Bernd
12. Marketing Metrics and Modelling

Antecedents and Consequences of Intellectual Property Protection in China
Schmidt, Thomas R.W.; Roth, Stefan
08. Entrepreneurship, Innovation and New Product Development

Customer-Centric Reporting: An Analysis of Banks to Outline the Decomposition of Customer Business and Non-Customer Business
Schulze, Christian; Bermes, Manuel; Skiera, Bernd
12. Marketing Metrics and Modelling

A Ground up Approach for Consumer Choice Behavior Model of Tourism Destination Loyalty: The Case of Cox's Bazar, Bangladesh
Shanka, Tekle; Quaddus, Mohammed; Hossain, Enayet
18. Tourism, Sports, Arts and Heritage Marketing

Understanding the Antecedent Factors of Visitors' Destination Loyalty Using Partial Least Square: A Preliminary Study of Cox's Bazar, Bangladesh
Shanka, Tekle; Quaddus, Mohammed; Hossain, Enayet
18. Tourism, Sports, Arts and Heritage Marketing

A Comparative Analysis of Values and Shopping Patterns Among Chinese and Thai Mall Shoppers
Shannon, Randall; Cai, Yuanfeng
09. International Cross-Cultural Marketing

Banning Retail Use of Plastic Bags: Do Shoppers Do More with Less?
Sharp, R. Anne; Wheeler, Meagan
16. Social, Not-For-Profit and Sustainable Marketing

Can Customers' Be Classified Using Facial Expressions?
Shergill, Gurvinder; Fourie, Leon; Sarrafzadeh, Abdolhossein; Chu, Minhao
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

How Is Customer Relationship Investment Transformed into Relationship Commitment: The Case of China
Shi, Yizheng; Shi, Guicheng; Chan, Allan; Fam, Kim-Shyan
02. Business Relationships and Networks

A New Brand Commitment Scale for Market Segmentation
Shuv-Ami, Avichai
01. Branding

Dynamic Managerial Capabilities and Strategic Marketing -The Hierarchy of Capabilities
Sihvonen, Antti; Hietanen, Joel; Salo, Jari; Koivisto, Elina
17. Strategic Marketing

Consumers' Impulse Buying of Ready Meals
Skallerud, Kåre; Olsen, Svein Ottar
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Now or Never: Using the Financial Crisis to Get Serious about Customer Equity in Financial Reporting
Skiera, Bernd; Bermes, Manuel; Horn, Lutz
12. Marketing Metrics and Modelling

Consumer Attitude Confusion, Mental Imagery and Purchase Intentions
Small, Felicity
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

An Exploration of Ethical Consumers' Response to Social Labelling of Wool Apparel
Sneddon, Joanne; Lee, Julie; Soutar, Geoff
05. Corporate Social Responsibility and Ethics

An Exploratory Study of the Role of Emotional Intelligence and Self-Efficacy on Service Quality and Adherence in a Weight Loss Setting
Snell, Lan; White, Lesley
15. Services Marketing

What are They Tweeting and Why?: Corporate Twitter Use in Australia and the USA
Soboleva, Alena; Burton, Suzan
07. Electronic Marketing

Examining the Interactive Roles of Marketing, Innovation and Social Networking Capabilities on Firms' Customer-Based Performance
Sok, Phyra; O'Cass, Aron
17. Strategic Marketing

The Impact of Price Satisfaction on Supplier Commitment in the Australian Wine Supply Chain
Somogyi, Simon; Gyau, Amos
06. Distribution Channels and Supply Chain Management

Segmentation Analysis: an Empirical Study of the Two-Wheeler Owner's Purchase Intentions for the Small Car-Nano
Sondhi, Neena
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

The Agents' Socially Desirable Responding (ASDR) Scale in an Australian Professional Service Setting
Soutar, Geoff; Sweeney, Jill
02. Business Relationships and Networks

Locavors: To Target or Not to Target
Stanton, John; Wiley, James; Wirth, Ferdinand
09. International Cross-Cultural Marketing

Would You Recommend Counterfeit Goods? Examining Consumer Recommendations to Friends
Steel, Marion; Nguyen, Diep Bich; Munshaw-Bajaj, Neha; Reid, Mike
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Marketing Management Decision Making
Stewart, David
17. Strategic Marketing

Is a 'Niche' Brand in the Market also a 'Niche' in Consumers' Mind?
Stocchi, Lara; Wright, Malcolm; Guerini, Carolina
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Front of Package Nutritional Icons and their Influence on Adolescent Consumers' Attitude towards and Purchase Intentions of Packaged Food
Stokes, Michael; Goodman, Steve; Rao Hill, Sally
05. Corporate Social Responsibility and Ethics

Environmental Innovation and Customer Value
Stolze, Hannah; Mollenkopf, Diane; Flint, Daniel
08. Entrepreneurship, Innovation and New Product Development

Strategic Account Management Programs: Identifying Design Elements and Best Practices
Storbacka, Kaj
02. Business Relationships and Networks

Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model.
Sun, Gong; D'Alessandro, Steven; Winzar, Hume
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

The Role of Third Places in Reduction of Mental Fatigue
Sweeney, Jill; Rosenbaum, Mark
15. Services Marketing

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Corporate Reputation and Business Performance
Taghian, Mehdi; D'Souza, Clare; Polonsky, Michael
17. Strategic Marketing

Do Brands Matter to Chinese Consumers? A Cross-Regional Analysis
Tam, Charles Chin Chiu; Elliott, Greg
09. International Cross-Cultural Marketing

Reaching a Wide Audience in a Fragmented Market: A Lesson from the United Kingdom
Tanusondjaja, Arry; Kennedy, Rachel; Taylor, Jennifer; Riebe, Erica
10. Marketing Communications

The Demographic Composition and Consumer Goods Buying Behaviour of Light TV Viewers
Taylor, Jennifer; Ceber, Melanie
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers
Teo, Theresa; Uncles, Mark D.; Burford, Marion R.
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Retail Mixes in Diverse Retail Formats for Involvement Needs and Customer Loyalty
Terblanche, Nic
14. Retailing, Pricing and Personal Selling

Trust, Commitment and Satisfaction: New Perspectives from Business-to-business (B2B) Financial Services Relationships in South Africa
Theron, Edwin; Terblanche, Nic; Boshoff, Christo
02. Business Relationships and Networks

Predictors of Attitude and Intention to Revisit a Winescape
Thomas, Ben; Quintal, Vanessa; Phau, Ian
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

A Research Proposal to Explore the Factors Influencing Wine Tourist Satisfaction
Thomas, Ben; Quintal, Vanessa; Phau, Ian
15. Services Marketing

Developing a Scale that Measures the Winescape
Thomas, Ben; Quintal, Vanessa; Phau, Ian
18. Tourism, Sports, Arts and Heritage Marketing

They May Play Up but it's Your Fault: The Attributions Toward other Customers
Tombs, Alastair; McColl-Kennedy, Janet R.
15. Services Marketing

Anticipated Consumption: Leading the Customer Experience
Turnbull, John
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

V | BACK TO THE TOP>

From Scrooges to Stewards: How an Empathic Other-Focus Triggers Customer Stewardship in Response to Negative Blog Posts
van Laer, Tom; de Ruyter, Ko; Cox, David
07. Electronic Marketing

Service Logic is Ecologic: Doing Less for More
Varey, Richard
16. Social, Not-For-Profit and Sustainable Marketing

The Impact of Self Referencing on Lust Filled and Loving Advertising Effectiveness
Veer, Ekant; Storen, Anne Marheim
10. Marketing Communications

An Exploration of the Propensity of Consumers to Recall Brand Associations for Fabricated Brands
Vieceli, Julian; Chifamba, Clive
01. Branding

Measuring Relationship Quality in a Membership Association
Vincent, Nathan; Winzar, Hume; Webster, Cynthia
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

An Exploratory Study on Assessment of Creativity in First-year Undergraduate Marketing Units
von der Heidt, Tania
11. Marketing Education

Experiential Learning and Assessment in First-year Undergraduate Marketing Units: An Exploratory Study
von der Heidt, Tania
11. Marketing Education

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Communication Matters: The Relevance of Communication Management in the Customer-Company Interface
Wagner, Olivia; Stokburger-Sauer, Nicola; Teichmann, Karin
10. Marketing Communications

Doing More with Less; the Analytical Secrets of Dyadic Data
Watne, Torgeir; Brennan, Linda
13. Marketing Research and Research Methodologies

Online Brand Community as a Social Apparatus
Weijo, Henri; Hietanen, Joel; Aspara, Jaakko; Luoma, Jukka; Vassinen, Antti
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

Should Students do More? A Case for Peer Learning and Immediate Feedback
Westberg, Kate
11. Marketing Education

Ad-Haters: Why Do They Hate the Ad and Will They Still Buy The Brand?
Wight, Samuel; Newstead, Kate
10. Marketing Communications

Leveraging Brand Associations in Developing Line Extensions
Wilkie, Dean; Johnson, Lester; White, Lesley
08. Entrepreneurship, Innovation and New Product Development

Buyer-Seller Relationship Taxonomies in Stable and Unstable Environments
Wilkinson, Ian; Wong, Charles; Young, Louise
02. Business Relationships and Networks

The Role of Sponsor Brand Loyalty in Sponsorship Arrangements - FMCG Context
Woodside, Frances; Summers, Jane
10. Marketing Communications

Modelling the Complex Choices of a Business Purchase
Wright, Owen; Winzar, Hume
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Australian Franchising Research: Review, Synthesis and Future Research Directions
Wright, Owen; McAuley, Andrew
06. Distribution Channels and Supply Chain Management

The Temporal Stability of a Stochastic Model
Wright, Malcolm; Stocchi, Lara
13. Marketing Research and Research Methodologies

Y | BACK TO THE TOP>

An Economic Analysis of the Generic Competition Paradox in the Pharmaceutical Market: The Role of Physician's Prescription Decision
Yamada, Kenichiro; Ohkita, Kenichi; Minamikawa, Kazumitsu
14. Retailing, Pricing and Personal Selling

Using Brand Knowledge to Predict Beer Brand Preference and Loyalty for Samples of New Frequent Users in Perth and Beijing
Yang, Jinchao (Alex); Mizerski, Richard; Lee, Alvin; Fang, Liu; Olaru, Doina; Chua, Hui Min
09. International Cross-Cultural Marketing

Effects of Unit Pricing on Consumer Grocery Shopping Behaviour
Yao, Jun; Oppewal, Harmen; He, Yongfu
14. Retailing, Pricing and Personal Selling

Marketing to Healthy Lifestyle Segment in Today's Competitive Environment
Yap, Sheau Fen; Othman, Md Nor; Lim, Lynn L K
03. Consumer Behaviour (A) Empirical Studies and/or Experiments

Privacy from a Consumer's Perspective: Shared Meanings and Goals
Yap, Jo En; Beverland, Michael B.; Bove, Liliana L.
04. Consumer Behaviour (B) Exploration Studies and/or Conceptual Models

The Impact of Marketing Planning, Market Orientation and Service Quality on Institutional Performance; an Evidence from Indonesian Higher Education
Yeni, Yulia; Herington, Carmel
17. Strategic Marketing

In Times of Need Are There More Reasons to Be Green?
Young, Louise; Benn, Suzanne; Donald, Melissa; Freeman, Lynne; Marroun, Sana
05. Corporate Social Responsibility and Ethics

Fit as Matching in Distribution Flexibility Strategies: An Exploratory Multiple Case Study
Yu, Kangkang; Cadeaux, Jack; Song, Hua
06. Distribution Channels and Supply Chain Management

Acting Ambidextrously in Retail Banking to Achieve Service and Sales Goals Simultaneously: A Multilevel Perspective
Yu, Ting; Patterson, Paul; de Ruyter, Ko
15. Services Marketing

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Country of Origin Effect and Employer Attractiveness: A Missing Link
Zaveri, Moulik; Mulye, Rajendra
09. International Cross-Cultural Marketing

The Effect of Third-Party Product Reviews on Product Choice
Ziniel, Wolfgang
03. Consumer Behaviour (A) Empirical Studies and/or Experiments


First Published 2010
By Department of Management, College of Business and Economics
University of Canterbury
For the ANZMAC 2010 Conference

Edited by: Dr Paul Ballantine and Dr Jörg Finsterwalder
Department of Management
University of Canterbury

ISBN: 978-0-473-17820-8

CONFERENCE SECRETARIAT
The Conference Company
PO Box 3727, CMSC
Christchurch 8140
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Fax: +64 3 365 2247
info@tcc.co.nz



This medium contains papers which have been accepted as fully refereed for the ANZMAC 2010 Conference.
All papers have been subject to a double-blind peer reviewing process in accordance with DIISR requirements.
ANZMAC Website: www.anzmac.org

This content and any opinions expressed represent the views of the authors only.  This publication is copyright.
Apart from fair dealing for the purpose of private study, research, criticism or review as
permitted under the Copyright Act, no part may be reproduced without prior written permission from the Publisher.