Tracks

Senior experienced track chairs and co-chairs have agreed to oversee the review process in each of the following 18 tracks:

Track Topic Area Chair 1 Chair 2
1. Branding Ken Miller (UTS) Rod Brodie (Auckland)
2. Business Relationships and Networks Sharon Purchase (UWA) Catherine Sutton-Brady (Sydney)
3. Consumer Behaviour (A) Empirical Studies and/or Experiments Hume Winzar (MQ) Pascale Quester (Adelaide)
4. Consumer Behaviour (B) Exploration Studies and/or Conceptual models Lesley White (Sydney) Mike Lee (Auckland)
5. Corporate Social Responsibility and Ethics Lucie Ozanne (UC) Janet Hoek (Otago)
6. Distribution Channels and Supply Chain Management Daniel Flint (Tennessee) Diane Mollenkopf (Tennessee)
7. Electronic Marketing David Low (Western Sydney) Hugh Pattinson (UTS)
8. Entrepreneurship, Innovation and New Product Development John Knight (Otago) Jay Weerawardena (UQ)
9. International and Cross-Cultural Marketing Ian Phau (Curtin) Kim Fam (Victoria)
10. Marketing Communications Richard Varey (Waikato) Scott Koslow (Waikato)
11. Marketing Education John Gountas (LaTrobe) Sharyn Rundle-Thiele (Griffith)
12. Marketing Metrics and Modelling Malcolm Wright (Uni SA) Jordan Louviere (UTS)
13. Marketing Research and Research Methodologies Kevin Voges (UC) Phil Gendall (Massey)
14. Retailing, Pricing and Personal Selling Paul Ballantine (UC) Andrew Parsons (AUT)
15. Services Marketing Tony Garry (UC) Joerg Finsterwalder (UC)
16. Social, Not-For-Profit and Sustainable Marketing Ekant Veer (UC) Rebekah Russell-Bennett (QUT)
17. Strategic Marketing Sussie Morrish (UC) Bulent Menguc (Brock)
18. Tourism, Sports, Arts and Heritage Marketing Maree Thyne (Otago) Sara Dolnicar (Wollongong)