Welcome to the
Australian and New Zealand Marketing Academy (ANZMAC)
Conference 2010 - 'Doing More with Less'


Views of Canterbury


Hosted by: College of Business and Economics
University of Canterbury
University of Canterbury Campus
Date: 29 November - 1 December 2010
Venue: University of Canterbury, Christchurch, New Zealand
Conference Chairs: Dr David Fortin and Dr Lucie K. Ozanne
Conference Programme Chair: Dr David Fortin
Conference Proceedings Editors: Dr Paul Ballantine and Dr Jörg Finsterwalder
Publisher: Department of Management
College of Business and Economics
University of Canterbury
ISBN for Programme and Abstracts: 978-0-473-17819-2
ISBN for Proceedings: 978-0-473-17820-8

First Published 2010
By Department of Management, College of Business and Economics
University of Canterbury
For the ANZMAC 2010 Conference

Edited by: Dr Paul Ballantine and Dr Jörg Finsterwalder
Department of Management
University of Canterbury

ISBN: 978-0-473-17820-8

CONFERENCE SECRETARIAT
The Conference Company
PO Box 3727, CMSC
Christchurch 8140
New Zealand
Tel: +64 3 365 2217
Fax: +64 3 365 2247
info@tcc.co.nz



This medium contains papers which have been accepted as fully refereed for the ANZMAC 2010 Conference.
All papers have been subject to a double-blind peer reviewing process in accordance with DIISR requirements.
ANZMAC Website: www.anzmac.org

This content and any opinions expressed represent the views of the authors only.  This publication is copyright.
Apart from fair dealing for the purpose of private study, research, criticism or review as
permitted under the Copyright Act, no part may be reproduced without prior written permission from the Publisher.